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Our Story

Meaning of the Name

The word "Avinashi" is derived from the Sanskrit word "avinaashin" meaning imperishable, which is also a synonym for God. Reason behind choosing such a name is to take continuous inspiration from nature and God or whatever the highly integrated system is, that we know as Life. Solving complex problems with simplicity and integrating such solutions in the normal life of people creates a great value forever and that's what Avinashi aims for.


Do a profitable, ethical and honorable IT business to create value for all stake holders by constantly innovating, consulting and mentoring them to create growth, value and profit for them & their stake holders. We also encourage a healthy and ethical competition to keep improving us.

Why we are focusing on India and MSMEs

We believe that by the end of 2020, India will have a large number of SMEs and MSMEs. So they need a good IT infrastructure to grow and develop. In the beginning, Avinashi was into outsourcing. Later we thought that it was our moral duty to contribute our share towards the growth of our country and help these SMEs and MSMEs to grow. So we started building IT solutions which focuses merely on small and medium businesses which understands and tries to find the best solutions for them.

Why we are building MeraCRM

Our experiences and knowledge in the field of small business tells us that most of the small and medium sized businesses in India don't follow any proper business and customer management solutions. It maybe because of high cost for applying such solutions to their business or maybe because they have failed to find an appropriate IT solution that suites their business. So we thought of making an IT product which can prove helpful to such businesses and thus this thought paved the way for building MeraCRM. In India different businesses have different business needs and for the same reason we have built an CRM software which can fit into any kind of business. We even provide free CRM packs to small businesses.

Our vision for MeraCRM

We believe in customer satisfaction and achieving three main milestones in the field of any business is our aim. The three milestones are-Business people should get full value for their money, managers should have full control over the operations and the doers should be able to perform all the operations efficiently. We have developed MeraCRM in such a way that any business that uses it will never have to change the face of their business to use it but instead MeraCRM will fit into any kind of business irrespective of its size or complexity.

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