CRM : Latest Small Business Trends

The reformation in technology trends affect the small business trends remarkably. Technology trends like cloud services, mobile and software automation being stronger, more affordable, more persuasive and irresistible are now dominant forces leading small business trends.

Some small business technology trends that can add potential to your budget and help your business to grow and prosper are as follows:

1. Reduce On-Premise Technology

Over the last few years, the operating methods of the small businesses have changed remarkably. Offices accommodate often an excessive number of desktops, monitors, printers, servers, network switches and other technological equipment. While the cost of purchasing and maintaining all the hardware affects severely on the bottom line of the business. For Small businesses, it makes better sense to get rid of on-premise technology as much as possible and switch to the cloud instead. Switching to the cloud can reduce complexity and cost.

  1. Start New Projects in Cloud

    If the current technology you are using is working great and generating value to your business, consider cloud which is one of the latest small business trends for your new projects for mobility, customer database analysis, and other IT functions. The cloud will become the default platform to launch any new project. Cloud provides the fairly advanced functionality to the project ranging from project management to marketing.

  2. Increased Cloud Backup and Recovery

    As the company manage with the growing amount of corporate information, it becomes very critical to safeguarding all the information as without data, no business is possible. Over the last decade, cloud backup, recovery, and restore options are emerging in small business trends as secure, reliable and cost-effective solutions. There is a sharp uptick in small businesses that considers the cloud for data backup, recovery, data archiving and accidental recovery.

  3. Reasonable Data Archiving

    Some businesses have a legal requirement to store every data they generate or receive. And as the price of storage continues to collapse, it becomes a rule to store everything and keep it for future. But many SMEs don't actually need to store everything. They can delete unimportant data and retain only the vital data such as customer information and important financial records. A growing small business trend of cloud archiving involves lowering cloud expenditure by being highly selective about which data they store.

  4. Mobile Technology is Compulsory

    The majority of growing SMBs consider mobiles and smartphones as an important asset for business growth saying mobile solutions are critical for business. When analyzing records of past few years, mobile solutions are found to be playing the main role for growing share of small business technology budgets. So mobile solutions are the most important in the emerging latest small business trends.

  5. Marketing Automation

    The primary reason for the failure of new small businesses is the lack of marketing ability. To compete with the bigger competitors using all sort of marketing technologies to attract customers, small business owners must get up to the game. Cloud-based marketing applications are empowering small business with its commendable yet affordable functionality.

    Many vendors offer a solid and valuable approach for the small businesses, but you need to thoroughly research various solutions as well as integrations with other solutions and determine which suits your business better.

  6. CRM: Integrated Marketing

    Many small businesses realized the importance of connecting with customers throughout the purchasing cycle. As a result, they are looking for integrated sales and marketing functions which are typically provided within a CRM. The majority of small-business CRM buyers look for basic contact management as a single application for their Sales Force Automation (SFA). typically SFA is the first step for businesses to manage and organize their customer data and track customer across the sales funnel. When it comes to adopting a CRM technology, it is first and the basic requirement of the small businesses.

    The majority of the CRM buyers demand the combination of sales and marketing automation to better align their sales and marketing. while cloud-based functionality is preferred more when compared to on-premise CRM systems.

  7. Increased SecurityAwareness

    Cloud computing provides greater functionality and is a best affordable solution. Along with benefits, it also increases the risk of outside attack. So security is the main factor to be considered ahead of just a technology-centric approach.

    Training on security awareness is particularly essential in a cloud-based systems. It makes the employees aware of the mediums of attacks such as various scams consisting of a link that gives all-access of your company data to the attacker. Thus repeated effective training will provide the security awareness to the staff.

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